Do you have a revolutionary offering for the testing community? Apply today to pitch your technology, product, or service as a participant in the ATP Innovation Fast-Pitch at the ATP Innovations in Testing Conference in Orlando, FL and virtually. With more than 1200 attendees expected, the ATP Innovations in Testing Conference is one of the assessment industry’s largest and best-known conferences. For the past five years, ATP has hosted events focused on showcasing innovations that challenge the status quo of the industry. In its sixth year, elevated to a General Session, the ATP Innovation Fast-Pitch will present inventors and entrepreneurs whose technology, products, or services are poised to be “game-changers” for the industry.
Selected finalists will be invited to pitch their innovations to the conference audience in a judged session on the Innovations in Testing main stage. Following each pitch, the finalist will participate in Q&A with the judges, while vying for awards. Special networking opportunities will be provided with the participants at the conference.
Each Innovation Fast-Pitch finalist will receive one-on-one coaching by a carefully matched industry mentor who can provide business and industry guidance, as well as networking recommendations. A presentation coach will also be engaged to assist finalists in developing their stage pitch and honing their presentation skills.
Participation is limited to a maximum of four selected innovators/entrepreneurs. Applications are due by midnight EST on January 7th, 2022. Please note that a video describing your product or service is strongly recommended, as well as an explanation why you should be selected.
Mentorship before and during the conference: An industry mentor will be matched with each entrepreneur to provide advice based on their prior experiences. Mentors and the entrepreneur will spend approximately five hours together prior to the conference, and at least one hour during the conference. ATP will provide times for the mentor and participant to connect before the conference. ATP will also provide a private meeting space, if needed, at the conference for the mentor and participant to work together to prepare for the on-stage presentation.
Making the Pitch at Innovations in Testing: Participants will make a pitch to the in person and virtual audience, as well as the in-person judges concerning their product or service on Tuesday, March 22nd on the main stage. Participants will have two minutes to describe their product or service, followed by eight minutes for judges to ask questions and provide feedback. If desired, participants may use up to a one-minute video, and then one-minute live presentation. Participants may use PowerPoint but are not required to use the conference template.
Judging: Participants will be judged by both the audience and a set of judges selected as independent evaluators.
Conference Interaction: On Wednesday, March 23rd over breakfast, each entrepreneur will have access to a tabletop to be able to speak with attendees, answer questions, and network.
Exposure to the Testing Industry: As a participant you will receive exposure to the top companies that represent the majority of leading organizations in the testing profession; more than $2B of annual revenue in the industry.
The selection committee and the ATP Innovation Fast-Pitch judges will evaluate all qualified submissions based on the following criteria:
Market Readiness and Potential: Is the product, service or process launched or is further development or application needed to achieve readiness? What is the market potential of the innovation (adoption rates of targeted segments)?Are there demonstrated actual or projected annual sales? Does the product, service or process have local or international market reach?
True Innovation: How unique of a product or service is the entry? What problem(s) does it solve? Has it pioneered a new space or new way to do things? Has it sparked entirely new markets or opportunities for testing organizations? In other words, does it fit the definition of "game-changing?"
User Impact: What is the benefit of the product, service, or process for the users of the innovation? Does the submission support the delivery of a cutting-edge market offering? Does it improve the quality of service or of the experience for users or test takers? Does it reduce costs? Reduce time? Increase quality? Does it make it easier for a test taker or for a business to adopt and/or manage their testing experience?
Effectiveness: Does the product or service deliver what it promises? Are there quantifiable metrics or case study information that demonstrate(s) the submission’s value within the testing industry?
ROI: Does the entry improve and/or significantly impact a testing organization's business case, operational profile, business model and/or overall strategic position
All innovators and entrepreneurs, from start-up or established companies, as well as small or large organizations, are encouraged to apply. Participants will be asked to share the following as part of the application:
For consideration by the selection committee, innovations should relate to the testing industry and be:
The selection committee's and judges' decisions are final. The selection committee and the panel of judges will make awards by simple majority vote, with the chair having a double vote. Participants can be eligible to win up to, but no more than, two awards.
Participants are expected to register for the Innovations in Testing conference. All registration, travel, and hotel costs are the responsibility of the participants.
The following questions are included on the Innovation Fast-Pitch Online Application. Please have your answers prepared before starting the application. All questions are required.
It is strongly suggested that applicants create a short video that describes the product or service being submitted and why it should be selected for the ATP Innovation Fast-Pitch. Video links can be sent via email to firstname.lastname@example.org.
DISCLAIMER: Nothing undertaken by the Association of Test Publishers (ATP) in developing or operating the Innovation Fast-Pitch, or in administering the application process, shall result in any liability to any applicant or participating entity, and each such Applicant/Participant shall hold the ATP, its officers, directors, representatives and volunteers harmless from and against any claims of damage or liability arising from its application or participation in the Innovation Fast-Pitch. Further, each applicant/participant shall indemnify and hold the ATP its officers, directors, representatives, and volunteers harmless for any actual or potential liability that might arise under the federal securities laws, including the definition of “general solicitation” under the Securities Act of 1933. For its part, the Innovation Fast-Pitch shall be operated as a “demo day” and nothing in the events planned or carried out by the ATP as part of the Innovation Fast-Pitch shall provide any specific investment offerings to attendees or any other individuals.